Gotcha!
After a day of adjusting, fine-tuning and tweaking, Seb and D are pleased to announce the definitive imagery for the Form Music identity.
We realized that a lot of people just didn't know what exactly music sourcing and licensing is. And so did we when we started this project. It gets clearer if you know that sourcing is an important part for film- and TV-productions.
So we thought:
Better than showing abstract images we chose the instruments of Form Music's daily work and arranged them in a playful and elegant setting.
Furthermore, the reduction in colour with a tendency to black & white and the increased contrasts is a manifestation of clear decisions – A great selection (the sourcing) is based on precise and pre-determined criteria.