Visual concept: Form Music
Form Music to the point:
Form Music's task is not only to source music tracks on the basis of certain criteria, but also composing music for the TV-, film- and advertising industry. The expertise of FM is clearly a tremendous knowledge and access to an immense database in the field of music.
Imagery
A substantial part of FM's work is browsing and analyzing data on the basis of certain valuation criterias - filtering, organizing and structuring. The musical landscapes in which FM acts, is represented in the imagery by abstract forms which fit into a global structure. Structured chaos to clarify the diversity, agility and the massive amount of all sorts and styles of music. The chosen forms should be able to communicate the world of music in general.
The process of choosing and filtering music will be visualized in the imagery of the identity. It is represented in two different hierarchical levels. In the first level, we visualize the cherry-picking of individual tracks, in which individual forms are removed from the structure and turned upside down. The forms have different colours on the back, so that extracted parts will be able to form other elements of the identity e.g. the logo.
On the second, more complex hierarchic level, the form structures overlay and result in new [typographic] forms.
We will develop a flexible, global design that is able to work slightly different with the respective media. Thus, the interactivity of the forms will surely play an important role on the website.
Typography
Since Form Music will be working with well recognized agencies from the film and TV-business, a subtle seriousness must be able to work to express reliability in the appearance. This condition led to the decision that typography should have a structured and clean character.
seb_and_d - 29. Mar, 21:31
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