It's about time to tell you about the products we will develop during the next 2,5 months…in order of priority

01 Website
The site will be the core product. It has to be the strongest reference point with information about the founders, concept, services, artists, composers etc etc.

02 Compilation CD
The samplers will probably have a specific topic or theme and will be sent out seasonally. Music will mainly be published on Vertical Form. Graphically, the samplers may have a generic concept that could be adopted differently.

03 Stationary
Letterhead, business card and packaging for CD-sendouts.

Optional products:
Sticker, Badges, T-Shirts, Screensavers, Posters, Flyers, Brochures, iPod cases etc etc

We know it is pretty hard to imagine how the layers we mentioned in the concept might look like. We didn't have a clue either!
The last days we dicussed* a lot about the way these layers could interact with each other on every product.

We developed a few digital sketches which illustrate how the abstract photo-images could work with the structured grids.

* means: scribbling, banging heads against walls, photoshop-tennis etc etc

Form Music to the point:
Form Music's task is not only to source music, but also composing music for the TV-, film- and advertising industry. The expertise of FM is clearly a tremendous knowledge in the field of music.

«Obviously, the very essence of our business is the skill myself and my associates have in marrying visuals with sound and music»

«The company target market is young twenty-something film makers or advertising creatives right through to heads of departments and executives in their mid fifties. Musically, we are covering styles completely across the board, therfore the look should not be affiliated or associated to any singular genre.»

The imagery will divided into two layers:
The first layer will represent the musical landscapes in which FM acts and is represented by abstract photography, incorporating a visual sense for the agility and the emotional power of music when merged with the moving image. This layer should be able to communicate the world of music and film in general - subliminal but stunning.
The second layer will communicate a substantial part of FM's work, which is sourcing and reviewing musical data on the basis of certain valuation criterias - organizing, filtering, and structuring. This approach will be visualized by a strong and clear graphical structure, e.g. a grid, which collides with the artistic aesthetics of the first layer in the background.

Typography
Since Form Music will be working with well recognized agencies from the film and TV-business, a subtle seriousness must be able to express plausibility in the appearance. On the other hand, the information layer is intended to have its own character.
More details concerning typography will emerge while developing the imagery.