T Y P E
The last days we digged through a massive amount of fonts to find a suitable text font for the visual identity of Form Music.
We believe that starting out with the right text font will make it easier to develop other parts of the typographic layer like the headline font, logo &c.
Our first selection featured grotesk, slab-serif and a few antiqua fonts. We got rid of the antiqua fonts and focused on grotesk and slab-serif because we wanted the font to express a balance between seriousness and modernity. Furthermore, its style is supposed to suit the imagery.
We're looking for a type which is, in coherence with the imagery, able to show the character of Form Music, the people behind it and their musical competence.
Today, we narrowed our selection down to ten.
Take a look at the pdf here or click on the image.
Here is a list of the fonts and foundries featured in the pdf:
Schulbuch Süd | FontFont
Schulbuch Nord | FontFont
Geometric706 Md BT | Bitstream
Serifa | Adobe Systems
Geometric Slabserif 703 BT | Bitsream
Geometric Slabserif 712 BT | Bitsream
District | Garagefonts
Gotham | Hoefler Type Foundry
Bryant | Process Type Foundry
Bryant Alternate | Process Type Foundry
